The People and Trusted Partners Behind the Work.
A small, senior team, plus trusted partners we bring in when a project calls for it.
Our team
Freddie Blicher
Fifteen years setting up measurement for brands and agencies. Started this practice because most companies need a tracking engineer but cannot justify hiring one full time.
Also reviews healthcare setups and consent flows for HIPAA and privacy rules before they go live, and works with your legal team so sign-off is simple.
Nate Parsons
Twenty years building software and data systems. Builds the data side of your tracking: server-side tagging, BigQuery warehouses, and dashboards where the numbers mean the same thing in every report.
Also writes custom code and AI tools that turn your data into answers your team can use.
Trusted partners
The tools we use and the teams we work alongside. We pick what fits your needs, not what pays us.
Google Cloud / BigQuery
Where your data lives when it needs to stay longer and do more than GA4 allows.
Consent management platforms
We work with the major consent tools and help you pick one that fits.
Tagging infrastructure
The servers that let you control what data leaves your site.
Looker Studio and Power BI
The tools your team opens to see how things are going.
Agency partner program
Marketing agencies that bring us in to handle tracking for their clients.
Privacy and legal advisors
Firms we coordinate with when a client needs legal review of a setup.
Run an agency? Let's work together.
We handle tracking and analytics for agency clients, in the background or side by side with your team.